ALTO-B.
Creative Direction · Graphic Design
Corporate Identity
Distinctive visual identity systems that reflect a brand’s character, values and vision. Logo, colour, typography and corporate communication elements are developed as a cohesive whole, creating a consistent visual language across every brand touchpoint.
Annual & Sustainability Reports
Transforming financial, operational and sustainability data into clear, engaging and compelling visual narratives. Content, information design, typography, infographics and visual storytelling come together to create reporting solutions that effectively communicate corporate values and performance.
Corporate Magazines
Distinctive publications that reflect a brand’s culture, vision and story. Content structure, editorial direction, visual language, typography and page design are developed as a cohesive whole, creating corporate magazines that build a strong connection with their audiences.
Visual Communication
Creative and integrated design solutions tailored to the communication needs of brands across different channels. Presentations, catalogues, brochures, books, campaigns and corporate communication materials, together with social media content, digital communication assets, video editing and post-production, motion graphics and short-form video content, are developed within a consistent visual language aligned with the brand identity.
A Dıfferent Story
STORY
BAHAR ALTOMONTE
With more than 30 years of experience, I have worked across magazine publishing, brand identity, art direction, corporate communication, annual and sustainability reports, advertising and digital design.
I see design not simply as an aesthetic outcome, but as a powerful form of communication that makes an idea visible, memorable and meaningful. I bring together strategy, content, typography and visual language to create distinctive, original and timeless design solutions tailored to each project.
Throughout my career, I have been involved in the creative and design development of internationally recognised publications such as Elle, Elle Decor, LivingETC, Country Homes and Business. My experience covers a wide range of creative disciplines, from magazine covers and editorial design to visual identity and art direction.
I was also part of the early development of digital publishing in Turkey, contributing to the creative and visual design of the first websites of Yenibiris.com and Hurriyetim.com.
Between 1996 and 2013, I held creative and art direction roles at Milliyet Magazine Group, DBR, Hurriyetim.com.tr, Medea Advertising Agency and Novamedya Publishing. In 2010, I founded LeiCrea, where I continue to work independently as Founder and Creative Director.
Today, I specialise particularly in annual reports, sustainability reports, corporate identity, brand communication, editorial design and digital design.
I approach every project without relying on ready-made templates. Instead, I start with the project itself, seeking to understand the character of the brand, organisation or publication and transform it into a strong, distinctive and consistent visual language.
From creative strategy and art direction to typography, print production and digital design, I consider the entire creative process as a whole.
I graduated from Mimar Sinan University, Faculty of Fine Arts, Department of Graphic Arts.
I speak Turkish, English and Italian.
In 2013, I participated in the “Searching for the New” exhibition at ARMAGGAN Art & Design Gallery.
From idea to design.
From design to a powerful visual language.
They become a completely different story.
Bahar ALTOMONTE
I HOPE YOU
CAN JOIN US
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